About geerly

At geerly, when we’re not running, we’re thinking about running, and when we’re thinking about running, we’re usually thinking about running gear. Our obsession was borne out of twin desires: to find the edge by wearing the best shoes for any particular scenario, and to protect ourselves from injury so we could go longer and harder. We set up geerly as we found it frustrating trying to wade through the noise to get a strong sense of the best shoes for a given runner or scenario, and particularly difficult to find the best deals for specific shoes in our size. Originally founded in London, UK, our goal is to help runners of all abilities find the best running shoes for their needs, for the absolute best price in their size, in the least possible time.

The Team

Tom Green from geerly

Tom Green

👟 Asics GT 2000 7

Tom is the founder of geerly. Based in West London, he found his passion for running in his mid-30s. Since then, he's discovered some relative talent for distance running, achieving sub 2.50 in his first marathon in Manchester, UK, in 2019. At geerly he's focused on using technology to help runners smash their goals by helping them choose the right gear and find the very best prices.

Anji Andrews from geerly

Anji Andrews


A well-known member of the North East UK running community, marathon runner, and GoodGym Area Activator for Newcastle. Anji is the social media voice and part of the production team of the UK's number one running podcast, <a href="https://marathontalk.com/">Marathon Talk</a>. Specialising in copywriting and social media, Anji is passionate about storytelling. She's currently working on her first book for runners due for publication in 2021.

Helen Rowley from geerly

Helen Rowley

👟 Brooks Ghost 12

When not wearing her other hat leading commercial operations at top UK parenting community website <a href="https://mumsnet.com">Mumsnet</a>, Helen looks after growth for geerly. She's helping us reinvent how runners find the gear that suits them best. Based in London, UK, she’s a keen runner…when not injured.